AW03 – Typography – LT. Designing a Gig Poster

Task 1

Design a poster for a band’s gig. The band is called: “The Keystrokes.”
You can decide the name of the band’s tour and remember to include a date, a time and a venue.
You can use a visuals and/or typography to design the poster and remember to make the type work with the rest of the design. Show us your type skills in this one.

Use an A3 format at 297 x 420mm.

This gigposter was fun to make since I had to be creative. I googled gigposters and got some inspiration, I knew right away when I saw the name on the band that I wanted to have something with a piano, just because there is “key” in the name on the band. I made some sketches and started to work on one of them in Illustrator, I chose the last one because I had more room for improvemnts. I also drawed a piano with the pencil tool to make the “piano logo”. I posted the first poster on the forum to get some feedback.

The feedback I got was this:

Hi Tina

I think your poster has a very cool feel to it. I enjoy the rustic feel of the background and the way you have placed your piano in 2D/flat. I enjoy the treeline on your piano as well – this sends a nice secondary message and adds mystery and intrigue.

Your basic text hierarchy is heading in the right direction, as I can easily see your bands name first, then the tour name and then the tour details.

Suggestions:
– ‘The Keystrokes’: This is not bad. It can work as-is but try playing around a bit more with it. Try ‘The Keystrokes’ in Title Caps as well and see how you like that.
– Tour Name: This is competing with ‘The Keystrokes’ and needs to be made smaller and come down a bit so that it does not compete. Also, try different layouts with the text here.
– Your tour information at the bottom needs some work. It needs some more hierarchy and grouping. At the moment it is difficult for the reader to easily see key info like the dates and cities etc.
– Secondary font used for Tour Name and footer details: Try a more conservative secondary font as it, I think, competes a bit with ‘The Keystrokes’ font. It is almost as though the fonts make two contradicting creative statements.

Hope that helps!

After this i started to work more on the poster. I changed the fonts on the tour name and dates, I also changed the tour name to the name I had on my other sketch, “annually summer tour”.I also put the tour name inside of the piano.

Expand your design to include a pamphlet that outlines dates and further details of the tour i.e. merchandise available: T-shirts, caps and CDs or a promotion – Free drink on arrival.
Remember this design must be consistent with your poster design. The pamphlet can be any size or format. Have a look online for inspiration.

I wanted to make this as a flyer that you can fold three times, I left the dotted lines to show where you fold it.

So this is the backside.
Fold-in panel – Back cover – Front cover

And this is the inside of the flyer.
Back of front cover – Back of back cover – Back of fold-in

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