Now that you have built and tested your website, I would like you to market it. Let’s say that your budget is NOK 10 000 (or 1800 $ US). Please do the following:
- Do some research on what advertising costs. You could for instance contact your local newspaper, print shop and other websites.
- Make a detailed list of how you would market your website. Remember to keep your budget in mind.
- What if you had double the budget? Come up with a second marketing strategy, this time with NOK 20 000 at your disposal. (3600 $ US)
- Come up with a viral idea. It doesn’t have to be a video; it can be guys dancing at the airport in gorilla suits. You can use ANYTHING that is at your disposal. Be creative!
I made the website of my hometown, Sandnes. I would probably use a newspaper and social media for the advertisement. I would also choose aftenbladet.no over sandnesposten.no, the reason for this is that I feel I would reach out to more people. You have to subscribe to sandnesposten to read the articles, so I think they loses a lot of people, so less people will see the advertisement.
I would use around 70% on social media, everything is happening on social media these days. So having a large budged there would really help to reach out to people. Here can you also choose what audience you will reach out to.
The last 30% will go to advertisement in the newspaper, both printed and digital.
If I had double the budget I would also have advertisement on bus stops, on the back of the busses and google advertisement (where the ads pops up in the top of the result when you google “sandnes”).