1. Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one).
I’ve always enjoyed Instagram’s logos, from day one. But this one is probably the one I like the most. It has an bright an joyful color pallet, blue, purple, magenta, red, orange and yellow. You can clearly see that this is an photo application since they have the white shapes that visualizing a camera.
The Mercedes logo is basically a star, and for me this type of star is a symbol of trinity since it’s a three-pointed star. The logo itself is simple but clean, it’s a silver star and the logo has a nice use of colors that makes an illusion of that it’s shiny.
This is a logo that is quite simple. But, less is more. There is a red and a yellow circle that is overlapping each other so it get a effect that’s red, orange, yellow. I feel that the logo has a warm touch, and I like how simple it is and still it’s a good and solid logo.
2. Let’s work backwards! Look at the logo on the Apple iPhone and, by doing your own research, investigate the history of the product and the company that manufactures it. Give an outline, in your own words, of what you consider the following to be:
- Describe the iPhone’s brand identity – exactly as you see it
The iPhone’s identity is the all known apple. When you see their logo you know it’s an apple product. The logo itself is really simple, and I think that’s the reason that it’s so well known. The logo is sleek and centered on the iPhones backside. Lately they have also made the logo in the same color as the phone, but it still shows since its polished. The iPhone itself is elegant and sleek, and you are feel that you are looking at something exclusive.
- What do you think its positioning is currently?
It’s not a big secret that the iPhone is one of the top phone brands out there, because it is. I’m a android type of girl but still I’m hearing about iPhones all around, 80% of the people I work with have an iPhone. But as my point view I feel the Apple products go out to more of the younger people because is sort of an status to own a apple phone.
But they have good phones, they are up to date when it comes to design and technology. The only thing they still need to do better is to make a more unbreakable screen, because almost everyone I know that owns a iPhone has shattered the screen.
- What do you think the strategy for this specific product was?
I think the strategy was to make something new, every phone company was using android. So they made a whole new operation system, and they nailed it. I also think that they wanted to make a elegant and exclusive phone, a phone that would become trendy to own.
- What research do you think was done on this by the company who made it?
I think they researched all of the other operating systems really good first to be able to make something that could be even better. The same about cameras, to try to have the best camera possible in a phone. They have focused on the younger audience since taking pictures and filming has become a such big thing in everyone’s life.
3. Now take the same product as in question 2 and explain, in your own words, how the visual element (in this case, the logo) fits in with the brand identity.
Since the brand is called Apple the logo fits perfectly with the name. I think its bold to call a company that sells phones and laptops/computers Apple, it’s special and really outside of the box. But! It has really showed that a abnormal name for electronics is so well known. Everyone knows what that simple apple logo means and what product the company is selling.