AW06 – Brand Positioning – LT. Customer Profile

Create two consumer profiles for a fictional client.
You are free to choose the client and the product.

List the things that you think are important to include in a consumer profile and show your research.

Resources & Equipment

  • notepad and pencil
  • software of your choice
  • Internet for research purposes

I chose a café where all kind of different work people come to work and to be social. A café that is classy with a hint of nature to get that nice and calm atmosphere. I made a little moodboard to show the idea.

Source : Google

Sources:
“Kate”
“Richard”

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