A mood board is a collage of images, text and colours to capture the feel and direction of a brand identity. Mood boards are essential when brainstorming a brand identity.

If you’re in the process of working out a brand identity, a mood board will help bring things like company attributes, vision, identity and the emotions you want your brand to convey together.

As you move along in the world of design you will develop your own personal brand.

Create a Mood Board for your Personal Brand

Ideas of what to include:

• imagery
• colours
• visual metaphors
• textures
• patterns and shapes
• fonts

You can either create a digital* version or a physical one.