For our second assign ment this week we are learning about the SCAMPER model. The activity goes like this: Use the Internet to research the history of the fast food chain McDonald’s and explain which parts of the SCAMPER model are evident in its development onto its current success.
Substitute something
Combine it with something else
Adapt something to it
Modify or Magnify it
Put to other uses
Eliminate something
Reverse or Rearrange it
McDonald’s Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers.
S – Substitute.
- They replaced the waiters with self-service and drive-in.
- French fries replace potato chips.
C – Combine.
- They combined red and white tiled buildings with big golden arches so people would see them from distant.
- They combined self-service and drive-in/through.
A – Adapt.
- McDonalds is adapting by always look for newer and better architecture.
- They are always looking for new ways to make their food better and also makes healthier food.
- They also adapt by offer gluten free and vegan options.
M – Magnify-Modify.
- You get the menu in different sizes.
- They have changed the logos and the packaging.
- They are always looking for new ways to reduce packaging waist and thinking about the environment.
- They replaced the plastic straws with paper straws.
- They open up their first McCafé.
P– Put to other use.
- They went from being a Bar-B-Q restaurant that was a typical drive-in featuring a large menu and car hop service to become a self-service drive-in restaurant that also offer to have people’s birthdays or other celebrations.
E – Eliminate.
- They went from having a big menu to reduce it to 9 items.
- They removed the plastic straws.
- They eliminated the waiters to become a self-service restaurant.
R – Rearrange.
- The architecture goes from The red and white to Mansard roof to more modern and unique designs.
- You pay before you get your food.
- You order the food by using the big touch screens instead of standing in lines to talk with the staff.