GD1-AW33 – Point Of Sale

LT. Point Of Sale

Practical Assignment

Part A

Consider the touchpoints of your brand in general (to ensure that all the elements work together) and then focus on your packaging. Design a set of Point of Sale elements that will promote your product in-store. The set can consist of however many elements you choose. It can be in any format that you would like it to be. Please consider the following:

Can customers clearly see your product in your Point of Sale elements?
Do you use your Point of Sale to also showcase your actual product?
Brand Integration
Does it integrate with the brand’s look and feel?
Designed to sell!
Does it persuade customers to buy your product?

Part B

Brand manual.
Take pictures of your elements and include them in a presentation of your brand called a brand manual or a design manual. Your brand manual should have a minimum of 7 pages and include logo, color scheme and chosen typography as well as the different elements produced during this 4 week project period (brochure, infographic, packaging, point of sale).
Hand in your brand manual as a PDF.

GD1-AW32 – Packaging Design

LT. Packaging

Practical assignment (creative problem solving)

Using the logo you created in Week 1 and the brochure you designed in Week 2, think about your brand and design packaging for your product. Remember that you can decide about the detail of your product. Is it dog biscuits, meat products in a tin, dry pellets or a new and exciting product?

Do your design according to the following steps:

Exploration
Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.

I have some real troubles with my printer when it comes to scanning sketches. And since I have a laptop that I can sketch on I’ve started to make the sketches straight on the laptop.

I have owned dogs in almost 15 years, I’ve worked in several petstores so I have been around dogfood half of my life. So for me it was an easy choice when it comes to what type of packaging.

The four sketches is the same principle but different design. Two of them have an extra piece of paper that is over the top that you can lift up. The other two has a normal packaging.

Brand integration
Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design? Hand in a picture of your thumbnails, mock-ups, logo and brochure together.

I want to use recycled paper for the bags, and something I really miss on dog foods today is that you actually can see the food inside. So on one of the sides I want to have a window that makes it possible to actually see the size and shapes on the pebbles. The reason that I want this is that I have dog that is medium big size, his main food is raw food. But as treats I use a dry food, so I want to use the smallest size I can find on the pebbles.

Design
Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.

For the design I wanted it to work well together with the logo and the brochure. I also wanted to use the infographic that I made on the last LT with the brochure. I needed to change the size and needed to break the whole infographic apart to place it where I wanted it to be in the design.

Testing
Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?

I’ve made a digital mockup of the design.

Presentation
Take pictures of your printed-mockup to show off the various aspects and angles of your packaging. You can also make a digital mock-up*.

When I was finished with the design I wanted to do more, to have a series of products, not just the one that was the main task. The only thing that I changed on the design was the background image the color scheme and the name on the product. I only made these to show a bigger spectrum of products so I didn’t change the text. I also changed the brochure, so the infographic page that I had is gone. But I’ve added new pages that contains every product with infographic on each product. The new brochure is here.

AW31 – Visual Language – LT. Illustration, Infographic and Brochure

Practical assignment (observation and analysis)

Use the logo you created in Week 1 and design a brochure for your product. You may use any format you like, just make sure that the format is in line with and adds to your logo design. Your brochure must contain an illustration. This could be the infographic alone, or it could be the infographic and the rest of the brochure (in other words, the entire brochure may be illustrated if you’d like).

When designing the brochure and creating your illustration, make definite use of the fundamentals of visual language as discussed in this lesson.

You must illustrate an infographic and design a brochure:

1. Illustration of infographic

The brochure design and infographic illustration should work together. Consider the format and style of your brochure and illustrate an infographic using fictitious data (or you could do research to get a better idea of actual statistics). The infographic must display the nutritious benefit of your product to dogs. It should contain the nutritional value, as compared to the necessary nutrition intake of dogs. It must also give an indication of consumption per size of dog. You may also add information of your choice that you think is relevant.

I started to search for other brands so I could see what info other used on the infographic and what color scheme they used for it. The text I used is from an Canadian brand called Acana.

I wanted the infographic to contain ingredients, nutrient analysis and a feeding guide. I did make the nutrient analysis illustration pretty long but I since I copied the text from acana I didn’t know what to leave out. But after moving everything around on the a5 sheet I found a good way to show it. And I also wanted to show all of the vitamins, minerals and amino acids.

The ingredient list is clean and simple, I also chose 4 icons that shows a small amount of info that the ingredients is wrapped around.

And I wanted the feeding guide to be similar to the nutrient analysis so it would work good together. On this guide I have a column with weight of the dog, how much the serving size is pr day if the dog is active and one column that show how much if the dog is highly active.

I wanted the background on the infographic to work with the rest of the brochure so I chose photo with a poppy field, and I also found a photo of 4 dogs that would fit perfectly over the infographic.

The color I chose was a beige(ish) and brown color. I want the design on everything to be very natural and clean.

2. Design of brochure

Design a brochure that introduces your product and includes the infographic illustrated in Question 1. You can decide on the information and format of your brochure. As a guideline, consider a brochure of A4 (lying), folding to A5 (standing). You don’t have to have more than four pages in your brochure (but it depends on your design and style). You must base your brochure design on the design of your logo. Thus, look at your logo and design a brochure that complements and blends in with it.

For the brochure I have used the same color scheme as the infographic. I found some pretty photos of some dogs with the right color and mood that I though would work really well in the brochure. I used one photo for each page in the brochure and then I used text/info blocks on each page to join everything together. The brochure is also A5 in size(A5 lying when its folded).

After this week LT where I made the packaging design I changed the brochure, added some pages. “Sport&Agility” is the main design that I made, but I felt like making more types of food, like adult, puppy, senior etc. So I put these inside of the brochure as well.

AW30 – Creative Workflow – LT. Create A Logo

Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps:

Exploration – Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
Focus – Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.
Construction – Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.
Testing – Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.
Reﬁnement – Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.